Privacy Policy
Effective Date: 14th May 2025
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from 5iveletters.com
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, such as:
• Web browser, IP address, time zone
• Cookies installed on your device
• Pages or products viewed
• Websites or search terms that referred you
• How you interact with the Site
This is referred to as “Device Information” and is collected using:
• Cookies – data files placed on your device (learn more or disable at http://www.allaboutcookies.org)
• Log files – track actions on the site (IP address, browser, ISP, referring/exit pages, timestamp)
• Web beacons, tags, and pixels – record browsing behavior
When you make or attempt to make a purchase, we also collect:
• Name, billing/shipping address, email, phone number
• Payment details (e.g., credit card numbers, PayNow/GrabPay if applicable)
This is referred to as “Order Information”.
Together, Device Information and Order Information are referred to as “Personal Information.”
2. How We Use Your Personal Information
We use your information to:
• Process and fulfill orders (including payment, shipping, and confirmations)
• Communicate with you about your order
• Screen for fraud or suspicious activity
• Provide marketing, promotions, and product updates based on your preferences
• Improve and optimize our Site using analytics (e.g., browsing behavior, product interest)
We may also use Device Information for:
• Retargeting or remarketing advertisements across platforms like Facebook, Instagram, and Google
3. Sharing Your Personal Information
We share your information with trusted third parties:
• Shopify: Our e-commerce platform (Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy)
• Google Analytics: Tracks usage to improve user experience (opt out: https://tools.google.com/dlpage/gaoptout)
• Meta (Facebook/Instagram): For retargeted ads
We may also share Personal Information if required by law or to protect our rights.
4. Behavioural Advertising
We use your Personal Information to serve relevant ads via:
• Google Ads
• Facebook Ads
• Instagram Ads
You can opt out:
• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Digital Advertising Alliance: http://optout.aboutads.info/
5. Your Rights
If you are located in the EU or UK, you have the right to:
• Access, update, or delete your personal data
• Withdraw consent to marketing at any time
We process your data:
• To fulfill orders or service contracts
• Based on legitimate business interests
Your data may be transferred outside Europe, including to Canada and the United States.
6. Data Retention
We retain your Order Information unless and until you request its deletion, for the purpose of order history, customer service, or compliance.
7. Minors
The Site is not intended for individuals under the age of 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately.
8. Changes to This Policy
We may update this Privacy Policy to reflect changes in operations, legal requirements, or improvements to our services. Revisions will be posted on this page with an updated effective date.
9. Contact Us
If you have questions, concerns, or would like to access or delete your personal data, contact us at:
Email: marketing@5iveletters.com